Traction alopecia, a form of mechanical induced hair loss, effects a large number of women and is caused by chronic force from blow drying, flat ironing, braiding, ponytails, hair extensions, and excess brushing.

This week, Follea presents the results of a first of its kind study on the treatment of traction alopecia at the 9th World Congress for Hair Research in Miami, Florida. Hosted by the North American Hair Research Society, Andy Goren, MD, will represent Follea at this international hair research meeting for the advancement of knowledge in hair growth and clinical care.

Each hair follicle in the human scalp has a muscle – the arrector pili muscle – that pulls the hair toward the scalp when it contracts, making the hair stand up (commonly known as “goosebumps.”) Follea scientists developed a patented treatment (known as DA-101) that when applied to the scalp, causes the muscle of each hair follicle to contract, and anchors the hair root to the scalp with about 172% more force. As a result, the study demonstrated that women on average lose 50% less hair during hair brushing when using DA-101.

According to the lead author of the study, Dr. Andy Goren: “Traction alopecia has been at the forefront of hair research for many years, until now there has been no treatment for this devastating condition. Using the arrector pili muscle in this new way, has allowed us to develop a treatment that could help millions of women suffering from excessive hair shedding due to cosmetic hair procedures.”

Follea’s CEO and President, Daniel Hafid said:

“Our passion to make women feel more beautiful through their hair, has led to this research project. For years, I have seen women that excessively shed hair during brushing, flat ironing or after applying some of the best hair extensions on the market, but there was nothing that we could do. With this breakthrough development, Follea will be able to help these women”

Source: 9th World Congress for Hair Research in Miami, Florida